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‘Necro Advertising’ – the pros and cons [new study]
● They are known, in advertising circles as ‘Delebs’ (deceased celebrities) . . . “Unbeknown to them, Marilyn Monroe, Audrey Hepburn, Steve McQueen and Gene Kelly, among others, recently presented products in ads for high- and low-equity brands.” A new paper in the Journal of Business Ethics describes experiments which have, ... [ click to read full item ]
The photovoltaic effect of “ferroelectric” bananas [new study]
● Building on the work of Prof. James F. Scott, FRS of the Cavendish Laboratory, Cambridge UK, who showed that : “[…] ordinary bananas exhibit closed loops of switched charge versus applied voltage that are nearly identical to those misinterpreted as ferroelectric hysteresis loops in crystals.” See: ‘Hysterical ferroelectric banana misinterpretations’, ... [ click to read full item ]
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