Martin Gardiner’s   Research about Research

A regularly updated compendium of the world’s most intriguing research
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‘Necro Advertising’ – the pros and cons [new study]
‘Necro Advertising’ – the pros and cons [new study] ● They are known, in advertising circles as ‘Delebs’ (deceased celebrities) . . . “Unbeknown to them, Marilyn Monroe, Audrey Hepburn, Steve McQueen and Gene Kelly, among others, recently presented products in ads for high- and low-equity brands.” A new paper in the Journal of Business Ethics describes experiments which have, ... [ click to read full item ]
Surfer’s ears – and what can be done about them [new study]
Surfer’s ears – and what can be done about them [new study] ● “External auditory exostoses, also known as surfer’s ear, are benign tumours of the external auditory canal. They form primarily as a result of environmental factors, including recurrent exposure to cold water (below 19°C) or cold air, with a prevalence in surfers ranging from 38% to 73.5%. The prevalence and severity ... [ click to read full item ]
The photovoltaic effect of “ferroelectric” bananas [new study]
The photovoltaic effect of “ferroelectric” bananas [new study] ● Building on the work of Prof. James F. Scott, FRS of the Cavendish Laboratory, Cambridge UK, who showed that : “[…] ordinary bananas exhibit closed loops of switched charge versus applied voltage that are nearly identical to those misinterpreted as ferroelectric hysteresis loops in crystals.” See: ‘Hysterical ferroelectric banana misinterpretations’, ... [ click to read full item ]

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