Martin Gardiner’s   Research about Research

A regularly updated compendium of the world’s most intriguing research
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The Possible Advantages of Square Cigarettes [focus-group report, 1999]
The Possible Advantages of Square Cigarettes [focus-group report, 1999] ● What might be the advantages of “square” cigarettes? In 1999, the US tobacco company R.J Reynolds employed the Opinion and Marketing Research firm Delta Research to investigate. Participants of two “Consumer Idea Generation” (CIG) focus groups from Indianapolis were paid $35 each (plus dinner) to list (amongst other things) possible advantages of ... [ click to read full item ]
Embodying a new cross-sectional paradigm for a smokable rod [square cigarettes patent]
Embodying a new cross-sectional paradigm for a smokable rod [square cigarettes patent] ● “A cigarette typically is employed by a smoker by lighting one end thereof and burning the tobacco rod. The smoker then receives mainstream smoke into his/her mouth by drawing on the opposite end (e.g., the filter end) of the cigarette.” – explains a patent granted to Big Tobacco giant R.J. ... [ click to read full item ]
Canine Cleanroom Suit [patent]
Canine Cleanroom Suit [patent] ● “It is desirable that dogs that perform jobs in restaurants, hospitals or other health care facilities, and manufacturing areas wear distinctive garments to indicate that they are service dogs and not unauthorized pets. Such garments are preferably also protective for the dogs and for the facility.” United States Patent 7975656 ... [ click to read full item ]

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