It could be said that not all that much academic attention has been afforded to discourse analysis of men’s online groin shaving talk. One, perhaps the only, published exception is a new paper in the journal Sexualities, December 2015, vol. 18 no. 8 997-1017 ‘When there’s no underbrush the tree looks taller’: A discourse analysis of men’s online groin shaving talk.
Note: The paper cites a link to this page hosted by razor manufacturer Gillette, where the video above can be found.
Bonus: ‘Bring out the 007 in You’ (according to Gillette)