The Greedy Bastard’s Guide to Business

Prof_HolbrookMorris B. Holbrook, who is the William T. Dillard Professor Emeritus of Business at Columbia University Business School, New York, has had 35-plus years of experience in teaching MBAs. This experience has enabled him, possibly prompted him, to author a new paper for the Journal of Macromarketing (December 2013, vol. 33, no. 4, pp. 369-385) entitled:

‘The Greedy Bastard’s Guide to Business’

“Greedy Bastards, eager to achieve success in the business world, need helpful advice on steps toward climbing to the top. Drawing on the author’s 35-plus years of experience in teaching MBAs, the present treatise offers tips in the form of a self-help tutorial intended as an inspirational guide. In that spirit, the discussion covers pertinent aspects of business education; impression management (Dre$$ for $ucce$$); tips from travel services; ethics; borderline-legal corruption; unintended benefits such as obesity, traffic, cell phones, and impacts on popular culture – culminating in a Greedy Bastard’s Honor Roll of Civic Achievements.”

Also see: ‘The 80 Minute MBA : Everything You’ll Never Learn at Business School’ (from Richard Reeves and John Knell, UK)






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