Recent progress in ‘My Little Pony’ studies

“This dossier represents a selection of papers presented at the first academic conference on My Little Pony (MLP), held at the University of Brighton in June 2014.”

Of the papers generated as a result of the conference, a small selection are published in the Journal of Popular Television, Volume 3, Number 1. They are:

From toys to television and back: My Little Pony appropriated in adult toy play , pp. 99-109(11). Author: Dr Katriina Heljakka (University of Turku)

“Research suggests that adults are increasingly widening the doors to their toy closets and demonstrating various play patterns (Heljakka 2013b). Toys, including MLP characters, are collected, cherished, customized, have stories created for them, are cosplayed, and communicated about. Everything starts with a toy character’s appearance, the moment the player falls in love with it through interaction, which can be all about visual engagement even before any manipulation, or object play, happens.”

It’s Ok to be joyful? My Little Pony and Brony masculinity, pp. 111-118(8). Author: Mikko Hautakangas (University of Tampere)

“Bronies, the adult male fans of the animated television series My Little Pony: Friendship is Magic (2010–), have raised controversy in public discussions and on the Internet: male interest in something so obviously non-masculine seems to call for some kind of explanation, for instance, as a sexual subculture or as one more ironic Internet meme.”

My Little Pony, tolerance is magic: Gender policing and Brony anti-fandom, pp. 119-125(7). Author: Bethan Jones (Aberystwyth University)

“The gendered nature of criticism in relation to female fans of ‘feminine’ texts has been explored by a number of scholars, but male fans of texts aimed at women, girls in particular, have been understudied in comparison.”

Finding Bronies – The accidental audience of My Little Pony: Friendship is Magic, pp. 127-134(8). Author: Dr Claire Burdfield (Sheffield University Management School)

“While much critical scholarship has been devoted to the way that media companies undertake extensive market research to target their products to specific demographic segments, this article concentrates on the way that untargeted and unexpected viewers have coalesced around certain television programmes, and become the ‘accidental audience’. “

The classical world is 20 per cent cooler: Greco-Roman pegasi in My Little Pony: Friendship is Magic, pp. 135-143(9). Author: Jen Cresswell  (University of St Andrews)

“In a fantasy world, the animators and writers are free to construct realms with no constraints except their own imaginations. Any decision made is deliberate, including the choice to incorporate Greco-Roman iconography in the depiction of the pegasi tribe in the television series My Little Pony: Friendship is Magic (2010–). Why were these civilizations chosen for this type of horse, and what does this tell us of the audience preconceptions of the Ancient cultures of Greece and Rome?”

Also see:
Recent progress in Wonder Woman studies
Recent progress in Kung Fu Panda studies
Recent progress in Quidditch studies (part 3)

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