List of all posts in « Ads & Marketing » category

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● The Possible Advantages of Square Cigarettes [focus-group report, 1999]

● ‘Necro Advertising’ – the pros and cons [new study]

● Noseworthy on Contagion Effects of Celebrity Memorabilia (study)

● Neuromarketing for dogs

● Unsettling cigarettes (study)

● Looking at Tyrells potato crisp packets (image ecology study)

● Improbable products (with mistakes) increase product preferences (new study)

● How Sexy can a Paper Clip get? (study)

● TV commercial ‘zapping’ – its driving factors (study)

● Advertisements for desserts – should they include bite marks?

● Towards an automatic branded-handbag recognition system

● In Adland – less is more (no less)

● Spokescharacters

● Marketing ploys or just timewasting?

● An fMRI study of surrealistic advertising

● Verbal Smell References In Radio Advertisements

● Leveraging City Smells (for marketing purposes)

● Headless mannequins – good for business (or not)?

● Assessing the Perceived Personalities of Rocks

● Round numbers, sharp numbers, and their perceived credibility

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