Martin Gardiner’s   Research about Research

A regularly updated compendium of the world’s most intriguing research
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Dual high heels [patent]
Dual high heels [patent] ● “Shoes, especially high heels, have some special functions. It makes a wearer look taller than the real height of the wearer. Therefore, many young ladies, who want to be looked taller, wear high heel with very tall heel. The other function of high heels is that it has strong attraction ... [ click to read full item ]
The Possible Advantages of Square Cigarettes [focus-group report, 1999]
The Possible Advantages of Square Cigarettes [focus-group report, 1999] ● What might be the advantages of “square” cigarettes? In 1999, the US tobacco company R.J Reynolds employed the Opinion and Marketing Research firm Delta Research to investigate. Participants of two “Consumer Idea Generation” (CIG) focus groups from Indianapolis were paid $35 each (plus dinner) to list (amongst other things) possible advantages of ... [ click to read full item ]
Embodying a new cross-sectional paradigm for a smokable rod [square cigarettes patent]
Embodying a new cross-sectional paradigm for a smokable rod [square cigarettes patent] ● “A cigarette typically is employed by a smoker by lighting one end thereof and burning the tobacco rod. The smoker then receives mainstream smoke into his/her mouth by drawing on the opposite end (e.g., the filter end) of the cigarette.” – explains a patent granted to Big Tobacco giant R.J. ... [ click to read full item ]

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